So if you can’t beat them, you join them.
Sucked it up. Installed ad blockers myself. I researched a bunch of them and wound up with Ghostery.
It’s flexible and you can allow some things to happen and block others (advertising and tracking)
I left site analytics alone – I have no problem with individual sites counting how many pages I see or how much time I spend on them. If I won’t give them advertising, I will give them the visiting data they can use to improve or test their site.
I also left widgets free to run as these little bits of software run videos and other things on social media sites. (Heh, heh, Facebook can now give me the information on their site but they can no longer track me around the Net to sell my data to advertisers.)
Ghostery Is free.
They make their money sharing aggregated data (if you give them permission) to major sites so they can improve performance. As I understand it, your individual data is never sold but the aggregated data (all visitors to a site) is sold to sites so they can see what visitors are doing as a group.
With Ghostery, sites load faster because there’s no other “stuff” loading up and slowing down the process.
In one research note I saw, browsers were loading several seconds faster on some of the major sites. One site had over 25 individual ads or widgets to load up onto the browser before the article could be read.
[bctt tweet=”With Ghostery, sites load faster because there’s no other stuff loading up and slowing you down.”]
But I’m also aware of the need for supporting those sites that I use. So I bought a membership to a sailing site that produces videos on building and visiting sailboats. We’ll see what others I join and pay for. I think that’s a fair way to move forward. If somebody is producing content I want to read, I’m willing to pay for it.
Ran a test on this site. Installed the plugin for Google ads. Watched as 1000 pages were delivered to visitors. No ads clicked. Deleted the plugin and advertising. So I’m clearly doing this because I want to – not because I could even remotely make money at it. I’m working on a catchy phrase for the site – “Ad light but opinion heavy” “No ads but lots of bull.”
I’m open to suggestions. 🙂