I wrote about how authors should not create project pages here and I want to expand on that a bit. I don’t care what kind of creative you are – writer, photographer, artist, musician, chewing gum sculptor – whatever.
You want a channel to meet and greet your supporters. The thing that many people don’t “get” is that a channel need not be a single place or software site such as Facebook. Just like the channel running outside my office window that feeds down to the St. Lawrence River to the Atlantic, an author channel has a ton of individual currents and options for using it. You’re like a big old sailboat out there finding and using all these different currents and streams.
To think it’s a one-size-fits-all is not understanding the basic nature of what a creative has to do now to communicate with their supporters.
Let me give you an example. I have multiple streams in my reader-channel and they’re summarized below. Each is an important part of what I do.
Facebook author page – I post pics, links to articles and generally entertain those who signed on there. It’s not an “answer” kind of place but a pic-entertainment place with info tossed in.
Site Feeds. All of my gardening sites have an automatic update feature and every time I make a change, readers are notified. I feed them all through Feedburner and most take it via email. If you’re a gardener, this is where I give advice and growing tips.
Pinterest – a work in progress, I have much to learn about this but it’s currently a powerful channel to my websites.
I have a reader newsletter that goes out irregularly – I really “should” do more with it but it seems to fall by the wayside.
Seminar list I have a seminar list for folks interested in learning about gardening and I do several seminars a year on gardening issues where I ask them what they want to learn and then figure out a way to provide it.
Twitter – is on automatic and I sometimes pop in to see what’s rolling through the stream but for the most part all that happens is that when my sites are updated, there’s a post made on twitter to that effect.
Youtube – does drive traffic to my sites but is treated as an independent area. With over 100 videos up and just over 1000 subscribers (1.5 million views) this stream is developing nicely (particularly considering it makes a few bucks a day on advertising as well)
The sum total of all of these activities makes up my author channel. Yours may be a different group, different software or social media, and/or mix but to be effective, you have to go to where your readers hang out. And given that different people prefer different kinds of software, entertainment or information delivery systems, you’ll reduce the size of your writers social media channel by restricting yourself to one or two.
And by the way, that’s why marketing will take up more of your time than you thought possible. 😉