I’ve been thinking about this word for some time now in my role as a writer-publisher and trying to come to grips with what delights both me and my readers. It’s not as simple as it sounds, imagine trying to delight a million people a month. Imagine trying to delight both the people and the search engines. Imagine trying to delight the people, search engines and the advertisers.
Well then, try delighting the readers, search engines, advertisers and the most critical part of this entire process – me.
I’ve decided over the past year or three I’ve been ignoring that last bit – the “me” being delighted with what I’ve been doing. Producing content has become a bit of a slog – a “job” and I said I never wanted to have a job.
I find myself working for readers, search engines and advertisers. WTF!
So – here’s the thing. I want to delight myself at the end of the day. I want to look at what I’ve done and say, “That’s cool!” and “That’s the best I can do today.” I may be able to do a better job tomorrow (and in fact I hope I can) but for now – that’s it. The best I can do is on the screen.
I want to have the excitement of going to my office, opening up the tech-marvels and wondering what new worlds I can find, what new stuff I can share today. Is it gardening or something else? Is it words? Is it an entire series of words called a book? (such an old word – full of meaning n’est-ce pas?) Is it… well, is it delighting me?
I’ve been to the top of the traffic and SEO mountain, looked out and saw – more of the same. Endless mores.
It’s like coming to the top of Everest – looking out to see nothing but sky and the tops of other mountains. But when you come down to the rain forest (yeah, there’s one down there on the windward side) there’s such lush growth of plants that grow nowhere else on earth we can only drool at the pictures.
I’m serving notice today – here and now – I’m now working to delight myself. I’m hanging out in the rain forest, someone else can have the damn mountain tops.
That is all.
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