I know some of you have email systems to send out updates on your blogs and websites. I thought I’d pass along the results of my most recent moves.
As refresher, I was tired of Feedburner sending out multiple messages and then vomiting out everything from the past few months (and doing it regularly) on one big blast of email links. And given that Google now owns it, the support system has disappeared except for a forum setup where you can’t find answers or get tech help.
Combine that with Google killing the popular Reader software they were running, I decided that if they were getting out of the RSS reader business, the RSS distribution business wouldn’t be far behind so move now rather than later.
I use Aweber for my newsletter and they have a blog distribution system so I’ve now moved 5 general feeds via email.
On average, I’m looking at a 60% move rate.
So of those who were on the list, 60% agreed to move with me. I think that’s rather high given normal open rates for larger, older lists (the larger the list, the smaller the normal open rate) This site was a bit higher than that and simplegiftsfarm.com was a bit lower so it all pretty much evens out in the wash.
To explain that “open rate” a bit. Just because somebody signs up for your newsletter or feed, is no guarantee those people will actually read it. You probably have newsletters you file and “will get around to them” someday. Well, so do other people and the bad news is that we’re all doing it and all being done to. Open rates measure the percentage of people who actually read / open the email (a code is sent back to the servers to measure this). I see seasonal fluctuations as well as by headline and contents.
So not to belabor a point but given that 60% of subscribers moved with me is pretty good in my opinion. I hadn’t thought the open rate would have been that high and the conversion rate (number of people actually clicking) must have been pretty good. In other words, if they read the request, they clicked.
But if you decide to move your mailing system, know I got 60% and that gives you a target.
Update: 90% of this list moved with me – two days after sending out the “we’re moving” email. Thanks for your support.