I’ve just started on the adventure of rebuilding my ebook sales on Amazon and I’m going to document this as best I can so you can replicate my successes (or avoid my mistakes).
Allow me to start with the raw numbers of creating a library of ebooks on Amazon
- I’ve been selling ebooks on Amazon since 2010
- Between 2010-2012, I published 24 gardening titles.
When I published that last title in 2012, I proceeded to totally ignore those ebooks except for cashing the monthly cheque. It was a no-brainer income with no work. (Exactly the kind of thing we all love to see.)
But, like most things, without any attention the competition grew and the new books pushed my older books down the sales charts. And so my ebook income dropped by approximately 70% on a monthly basis over the last seven years. But again, I was busy with other projects and it was a no-work situation to spend the automatically deposited income.
With the ascendancy of Facebook advertising and the rapid decline of the Adsense platform, I had to take a closer look at those sales numbers. I needed to replace the lost advertising income and ebooks might do this job. I also took a very good look at the seven critical ways that Amazon, Google and readers made buying decisions.
Frankly, I didn’t like what I saw. Having committed the sin of ignoring the ebooks, I decided I’d rebuild and renew my ebook sales platform right from scratch.
The Factors I Can Control
The first thing I did was take a very good look at the factors I could control in this process. I’ve listed them in detail on this main page You Need To Know How To Rebuild Your Ebooks where I’ll be creating a listing of all the how-to articles I intend to publish on this topic. Just to get us on the same page (without you having to click off this one) I’ve listed these below.
The eighth step is promotion and I’ll be adding notes about my experiments in this area as well. With all the ebooks I’ve written and am planning to write, you can appreciate this is a critical area as well. I do however think it’s a separate category and page (at least that’s my thinking at the moment) because it’s likely going to shift and morph far more than the actual content of the ebooks will.
Stay tuned as I take on each of those seven areas and report back here.