A month or so ago now, I opened up the tomato course for registration. And I notified my newsletter list.
Here are three numbers you may find interesting.
- Traffic stats showing 2814 people visited my website after I posted a link in my newsletter.
- 103 of those tried to login without paying.
- 204 accessed the “forgot password” module requesting a new password so they could login without paying.
So – 3.6% tried to login without paying and 7.2% said they needed a new password when they didn’t have one.
This means at least 204 people tried to access the course without paying. (assuming everyone who tried to login also tried to get a new password)
204 of my readers decided it was better to try to cheat me, to steal access to the course, than pay $9.99
I wonder if they’d also steal a gardening book from a bookstore?
And This Is Why
I celebrated those who decided to pay. And frankly, was angry/depressed/confused that so many folks tried to cheat.
I had a big glass of scotch, shook my head at how some people check their values at the on button.
(For the record, if you were one of those people, your IP address – the unique identifier telling the computer world who you are – is also part of your login attempts. So yes, if I wanted to hunt you down, I could. But I’m not going to waste the energy.)
So that’s off my chest and shared with you. It was a tough lesson for me to learn and I confess I wasn’t very happy when I saw those numbers adding up.
But I know there are also good folks out there and they’re the ones I want to work with, they’re the ones I will work with.
This data was the last tumbler in the lock to open up my thinking about my next big step in online garden writing.
And yes, I’ll have more to say about this thinking and direction in future posts.