I recently launched a new course on Tomato Gardening and within a few hours of telling my readers about it, I had two emails from folks saying it was too expensive. For the record, there were three price points: 9.99/14.99/19.99 depending on how many bonus ebooks you want to get.
But 9.99 was too expensive for these two readers. (Not for a good number of others though) 🙂
I note when I polled readers about the potential price points, the majority of them said a) they’d never take an online coure or b) 4.99 was the most they’d pay for one.
Before I go any further, I want to clarify something. I’m fine with their decisions. They’ve placed a value on what they want online and have defined it for themselves.
But as a creative person with a specific skillset (keeping plants alive) I place a value on my time and work.
The challenge is to find a meeting place between the two.
My decision is not to worry about those who’ve decided ten bucks is too much money to pay to access my time. They don’t see that value and that’s fine. But it raised a question for me.
Are these people really “readers”?
Oh they may read all the free information they can get (and that makes them readers) but they’re not willing to support my time and effort to produce that information. Nor do they place a monetary value on me helping them solve their gardening problems.
Let’s differentiate the discussion between “readers” (who read but don’t pay) and “supporters” (who are willing to pay for information of use to them).
And There’s The Challenge
My challenge is to discover what my supporters need to know and then deliver that information to them.
Also to turn readers into supporters.
I’ve Been Thinking and Studying Again
I’ve been taking a course (yet another one) on setting up an author platform and it’s a dynamite package. I’m learning a ton and having some of my current thinking challenged along the way (always a good thing but tough to do).
What I’m Learning and Will Do For Supporters
There’s a total rebranding of my websites coming (this blog has already started in that direction.) The garden websites will follow along.
I’ll be “overdelivering” to my paying customers. My challenge is to deliver far more information to supporters than they thought they were getting in the courses/ebooks so I can delight and amaze them.
I’m working on that behind the scenes for those who enroll in the courses. I note this is rather fun to think about. How I can push beyond the normal boundaries in garden communicating with supporters? How I can really be of assistance to these folks?
Does That Sound Like I’m Mostly Ignoring Readers Who Aren’t Supporters?
I need to focus my attention on those who support me, and I have to think about how to turn readers into supporters.
Here’s the thing. I believe if I don’t value my time and effort, nobody else will either. Nor will I cater to those who only want stuff for free or who complain because it costs the same as two cups of coffee and a donut.
There are a great many people who have supported me over the years and they deserve my time and attention now I’m “mostly-retired.”
That doesn’t deal with the issue of turning readers into supporters but that’s another problem for another day. But at least I’ll be working in the right direction of helping the people who support me.
Right now, my challenge is to delight supporters in ways they didn’t expect.