A few random thoughts about taking a sabbatical from Facebook.
Making these notes is becoming repetitive. “Very productive”, “don’t miss it much” etc etc. And yes, I’m “late” by a few days with this one. This suggests I may be skipping them in the very near future. 😉
It’s been a hectic few weeks with weddings, garden building and plant moving (ongoing) and the “stuff” of life. So not having to feed the “author machine” has been welcomed. I’m behind on some of the things I had on my to-do list but that too (the entire notion of “productivity”) is being scrutinized at the same time as the social media evaluation.
Hey, if you’re going to claw back time and make life pleasant, there’s nothing that doesn’t get examined or shouldn’t be examined.
Wild Wild West Disappearing Along With First Mover Advantage
I still read posts about social media for authors and business – and realize social media marketing is going the way of the website. It used to be fun to create websites, stuff a bunch of pictures on there and read the comments from visitors. Readers stopped commenting for the most part – the percentage of readers that comment to those that read is very, very low on all sites now. We’ve stopped interacting and become observers. There’s just “too much” out there to comment on everything and it has to hit all the right chords with us before we will interact (hence, analytics etc).
For successful website and social media people, it’s about the analytics, the numbers, the conversion rates etc. Social media for authors is very much in the beginnings of this stage – how to write the post that gets the likes, how to evaluate what you’re doing etc etc. It’s not fun anymore if you’re using it for your business and being serious about it.
The Wild West of content and social media is fast disappearing. While this may require a post all its own, the reality is the online space is much more crowded now than it was just a few years ago and downright crazy compared to how it was when I first got online. It’s the difference between having a cabin in the woods and living in the middle of a massive city.
The “noise” of the online world means you had better be really, really good now if you want to create an audience. Mere “average” will no longer cut it if the objective is to make money. Being the best is critical if you intend to make money with your online content.
This Leads Me To
If you have to have the best content and the best social media marketing in order to make money, the standards for single owner / author websites and content just shot up. The bar is now higher than it’s ever been.
To make things interesting – that bar is rising and we either move our sites/content higher or we create content that’s so good, so unique that it can’t be duplicated or replicated anywhere else. This becomes an interesting challenge n’est-ce pas?
And that’s where the ball bounces this week. Social media and content is changing – the question of course is how I – as an author and creative – change along with it.
And that my friends is the big question isn’t it.