Had to get the calendar out this morning to sort out how many days I’ve been away from Facebook. Three weeks to go. I’m not missing the streaming stuff and advertising at all. I’m reading about how Facebook is increasing the advertising flow again so not sure how I, as an individual author, can compete with all that “noise” with readers.
Plus, to be quite frank, I’m winding down on the garden writing side as I ramp up the fiction side of things. I’m about halfway through another round of 1-on-1 mentoring with the Booming Ground people focussing on short stories and that’s going very well. And I’ve just been accepted into the Humber School for Writers to workshop one of my books.
I expect to do some “soft” launches in the very near future and then the full out launch come June of 2015. Should have three finished novels by then to launch and then move forward. FYI – a “soft” launch is when you don’t advertise a lot but send material out to the public without a lot of fanfare. I’ll be doing this by Christmas at the very latest.
What Am I Learning?
If it’s not fun, I won’t be doing it. Posting regularly to keep reader involvement high isn’t fun. Posting whenever I see something interesting is fun. But that approach will severely limit reader involvement and viewing given how the current social media channels are set up. For example, Facebook rewards regular posting not just interesting stuff. So this means Facebook is not likely going to be effective for me; refusing to feed the monster means it will reward others who do feed it regularly.
The Flipboard experience was illuminating. I ran the numbers up well over 30K with that viral post. Very fun stuff but then I had to conciously relax about getting more views and trying to find the next viral post. I’ve gone back to just flipping stuff I find interesting and if I don’t read it or watch the video, it doesn’t get posted. That’s cut my output severely but it’s fun again and not just another “channel.” While I figured out how to monetize it; I don’t worry about it. I’m reading this stuff for myself anyway so “flipping” it into a magazine isn’t difficult.
Every author gets to pick their social media channels. You can’t work them all, even with something like Buffer so you have to “pays your money and makes your choices.” For my garden writing, Twitter is next to useless and Facebook is so-so. My website feeds and Youtube have been acceptable while Pinterest and my newsletter have been outstanding. Everything else has been wasted time but you just never know until you try.
And What About The Fiction Side?
The fiction side of things will be drastically different in that I’m focussing on the content – almost exclusively. I will jump start it for sure – a soft launch and then a hard launch from my current lists – but then it has to roll by itself. My intent is to write and allow the mechanisms at Amazon to do their thing (with a bit of help from yours truly) 😉
So What About Social Media For Garden Writing
I will not overly worry about social media but will work at a three-prong approach to most content (auditory, graphic, text). I’m starting to do that more and more and as gain experience in fiction. I will expand that signficantly within any new garden writing as well. In other words, I’m going to allow the content to speak for me and not the social media side of things.
But yes, I’ll probably go back to the garden writing side of social media but for the most part, it will be very much reduced with a much more limited set of friends.
It’s either fun or it’s fail. There’s no middle ground at this point.