I’ve been in the gardening business in one way or the other for over 35 years now, and on mornings like this before I’ve fully absorbed extra caffeine to counter the blood in my caffeine system, I feel every one of those spring seasons.
As an online writer, I tend to look much more closely at what people are doing in larger areas than I used to in my nursery. When I owned a specialist plantsman’s nursery, I “owned” the local market of those wanting interesting plants beyond what the box stores and competing garden centres could sell. I grew all this strange stuff myself. Now though, my readership is directly tied to the numbers of people who are looking for gardening information.
And yes, I’ve seen this kind of wave before. As the economy gets worse, the interest in gardening rises. While it is across the board interest rise, the focus on growing vegetables does lead the way (in most cases). When the economy improves, interest wanes. Been there, seen that through several recessions now.
The three graphs below are from Google Trends and feel free to dive deeper into the trends. You can pull them up for regions, states or provinces, and even most cities. It’s quite fun to sort out who’s searching for information and what they’re searching for.
In this case, I wanted to see the overall trend for both the US and Canada for interest in two major trends in gardening.
Google Trends For The Word ‘Gardening’ For Canada
Google Trends For The Word ‘Gardening’ For The United States
Note the trend in both cases is down. There are simply reduced numbers of searches for information and mentions in the traditional media (Google scans all this) and this directly reflects interest in this topic area.
Google Trends For The Term ‘Vegetable Gardening’ For The United States
Vegetable gardening is similarly on a downward trend. This data is for the USA and is quite similar to that for Canada (which I did not post here)
Google Trends For The Term ‘Vegetable Gardening’ compared to “Perennial Gardening For The United States
The blue graph line is for perennial gardening and the red for vegetable gardening. You can quickly and easily see the reduced interest in vegetables and the steady interest in perennials (although I note the latest year is a downward spike, there’s not enough data to call that a trend yet)
What’s the point of all this? That my friends is your call.
For myself, I don’t make the trends, I just try to lead them. Always have, always will.