Or Why Is My World Changing Again
I started messing around with answering gardening questions using video and have received mixed responses from readers. Some love them and some hate them (some hate them with a serious passion) 😉
This could be because a) I make stinky videos 2) people don’t like videos themselves or 3) a combination of the two.
My sense of things is that it’s number three.
But I Remember…
Ah, so the curmudgeon comes out of his cave, shakes his head and wheezes out a message. “I remember back in the old days of the Net….” before his mind wanders off to some fantasy idyllic spot of technological history.
I do remember starting my websites in the mid 90’s and our “content” was our old newspaper columns – 1000 words – posted onto long pages of text with a colored background.
If I posted a picture with it, I would receive a deluge of emails from readers complaining they couldn’t download the picture because their dialup speeds were too slow. NO PICTURES! was the command from my readers and sometimes those emails weren’t happy at all. (I note grumpy reader emails haven’t changed much no matter what the technology brings. Sigh…)
Fast Forward to Now
Pinterest is a massive social website and I have more followers over there (over 40,000) than I do on any other social media platform and it far outstrips Facebook.
I spent almost three years rewriting and upgrading 1000’s of web pages adding 1000’s of pictures in the process (I am really glad that’s over.)
See Where I’m Going With This?
If not, let me give you some factoids for video.
- The average North American now watches 39 minutes of Youtube video every day.
- The majority of these minutes are watched on a mobile device.
- My CPM (a measure of how much I make per thousand visitors) on Youtube is over $11.
- My CPM on the word websites is just over $6.
- Video is more lucrative.
So while readers wanted text in the 90’s and images in the 00’s, they’re switching to video now. And they’re watching that video on mobile devices.
As an aside, I still have readers who are on dialup but they seldom complain any more. They’ve accepted the world has passed them by.
So while some readers prefer text – and I still write text – a growing number prefer video.
And not only do they prefer video – the majority – yes over 50% – watch on their cell phones and tablets and not their desktops (this is the same for my websites btw)
My Challenge and Summary
My challenge is an interesting one – to make better videos and incorporate solid how-to information into good stories and entertaining presentations.
Part of the current problem is my videos are far too long. The tests show the videos have been “seen” in social media channels and newsletter thousands of times but the “how many times played” number is measured in the low 100’s. So, I’m declaring this current adventure a “fail” with a question mark. (Those that do view them seem to like them)
I’ve rethought the channel and will be relaunching the videos (not dropping them for sure) but with the emphasis of shortening the info delivery and making a technically better video.
Videos will also be incorporated as much as possible into the website/blogs.
FYI – as of this writing, my current Youtube stats are 4500 subscribers and 2,300,000 video views. I’ll get back to you in a year and see how it’s changed.