On one windy morning, with the wind rustling the leaves outside my open window, I watched the fog disappear on the channel. As the mainland came into view, it was as if some clarity also rolled across my mind. And yes, I do remember such details because that sense of clarity is to be treasured when my muse decides to lob a mental bomb across the divide.
Let me interject here for any new readers. I have a membership gardening site where I post free articles as well as members-only articles.
I’ve only posted the free articles on Facebook. My sense of this was that sooner or later, Facebook readers would want to read one of the members-only posts and would join. How silly of me! What the majority of online readers want it is “free.” (And that’s fine. I like free as well. Who doesn’t?)
But I’ve had a sea-change in attitude over the last year or so (that last birthday probably got to me) 🙂 as I’ve looked at what I truly want to spend my time doing. I decided I wanted to support those who support me. I’d do my best to be entertaining and informative to all readers but my main work time would be spent on the members.
And then the muse got into the act.
I decided to stop marketing the membership site. I decided the vast majority of gardening folk wanted “free” exclusively (and let me repeat – that’s OK). But if that was the case, why spend good time and energy on trying to convince them otherwise?
And why not use Facebook to communicate with my Premium members as well as the general public? Why not start posting all the members-only articles on Facebook as well as the free ones? I couldn’t – for the life of me – figure out a good reason not to share those as well.
Let me interject here. Cynical readers might suggest this is a marketing move. That by posting members-only articles on Facebook, I’d be indirectly promoting the membership. And yes, that might attract a few new members. But the main thrust wasn’t marketing. It was indifference to those who only want “free”. All of these folks have had multiple opportunities to join the group and for their own personal (and valid) reasons, they decided not to. Why would I try to convince them to do otherwise? But by the same token, why would I cater to them at the expense of those who have joined.
So in the spirit of “goin’ home with the one that brought ya,” I’m now sharing everything on Facebook – the free and the Premium.
And if the free-seekers don’t appreciate not being able to read the membership material – they have three choices. Ignore the posts, unfollow me or join the Premium.
And yeah, getting tired of catering to small numbers of vocal people.
Written on Sun June 18 after my muse’s visit.